Home Sellers Information
We will keep you informed!
One of the biggest complaints home owners have about Realtors is the lack of communication about how things are going with the sale of their home. Our commitment to you is that we will do our absolute best to keep you informed throughout the entire selling process. In order to ensure you are kept completely up-to-date on all the latest marketing activities and feedback from showings, the team will set up a personalized communication plan with you. We will communicate with you the way you want to communicate whether it is by phone, email, or even social media.
We have a plan!
Our Professional Real Estate Sales Team understands that the successful sale of your home doesn’t happen by accident. It requires a plan! From experience, we know how to successfully market and sell a home. It is all about preparation and presentation.
Our marketing strategy will include several key components to attract as many potential buyers as possible.
The Marketing Plan
The successful sale of your home doesn’t just happen by accident! Our Team will listen carefully to your needs and put our sales and marketing expertise to work for you to customize a marketing plan specifically designed to ensure all your goals are achieved. Our Team is 100% committed to providing the highest possible level of service and professionalism throughout the entire selling process. From start to finish, we understand that open and honest communication is critical to understanding and exceeding your expectations.
As a professional real estate sales team we also understand that buying or selling a home can be a stressful process and from the initial consultation until the successful sale of your home, we will work hard to keep you informed and do everything within our power to minimize your stress throughout the process. With over 250 homes sold since 2005, our Team’s proven track record gives you the confidence that we have the right experience and market knowledge to get the job done. Why take our word for it? Ask our past clients what they think! We will be happy to provide references on request.
Our Marketing Plan will include:
- Detailed market analysis to establish an appropriate listing price
- Professional Home Staging
- Professional Photography
- Virtual Tours
- Video Tours
- Extensive marketing to our existing client database and business network
- Royal LePage For Sale sign on the lawn
- Extensive Internet coverage
- Social Media
- Open houses
- Strategic use of print advertising including The Real Estate Book.
Professional Home Preparation
Our Team clearly understands the value of presenting your home in a highly professional manner to prospective buyers. Selling your home for the highest possible price, in the shortest possible time with minimal stress to you and your family requires careful planning and preparation.
Its starts with establishing a realistic list price based on an accurate analysis of market conditions and comparable home sales. We then prepare your home by professionally staging it to make your home look and feel its’ best.
Once the home is showing its’ maximum potential we bring in our professional photographer to take high quality digital photographs and shoot a Virtual Tour so that we can showcase your home on the internet to thousands of potential home buyers. The good news is that all of these services are included at no upfront cost for you. Keep in mind we only get paid if we successfully sell your home!
Extensive Internet Coverage
Did you know that over 90% of new home buyers start their home search on the Internet? This is where they make their initial decisions about which homes they want to consider. Our team understands that having your home professionally presented and easy to find on the Internet is critical to selling your home in a timely manner. With this in mind, we focus a large percent of our marketing efforts in this area. We will ensure your home gets maximum exposure on the internet by posting your listing on a variety of websites including:
- Multiple Listing Service (MLS)
(And many other associated websites)
Marketing to our existing clients and business network
Our Team understands the value of networking and working by referral. The majority of our business comes by referrals from our past clients, our friends, our colleagues and our business network. We have an extensive network of personal and business contacts and we have learned that our existing contacts are an excellent place to market our listings to. When we list a property for sale we immediately begin promoting that listing to our Team’s database of contacts. This strategy has proven to be a very effective technique and has become another valuable tool in our marketing plan.
Although traditional print advertising is proving to be less and less effective in recent years, our Team understands it can still play an important role in a comprehensive Marketing Plan. We will strategically utilize a variety of print advertising options as necessary including some of the following media:
- The Real Estate Book
- Homes and Land Magazine
- Ottawa Real Estate Advertiser
- Ottawa Citizen